AUGUST 2014

GETTING STARTED

New to Look Younger Magazine? Learn how to get started looking the age you feel. It is free.

ACCESSORIES THIS SEASON

Our guide to the accessories that will make you look younger this season.

AGE ELASTICITY

How Age Is Changing

TEST YOURSELF

Find Your Self-Perceived Age with Our Unique Quiz

CELEBRITY KNOW-HOW

JerryHall.jpg

Celebrities know how to camouflage their age.
You can learn this, too.

STYLEGUIDE APPicon

Get the StyleGuide icon on your smartphone and/or tablet and get direct access to the StyleGuide whereever you are.

FEEL YOUNGER

Being open-minded is typical of young people. Other people perceive you as younger if you stay open-minded.

PSYCHOLOGY

Learning how to adjust to different life phases is important, not with respect to how you look but to how you feel about your age.

LIFESTYLESmartphone_cover

What a phone can
do for your image.

BALDING?

Youthful Hair Styles
for Balding Guys

DENTAL CAREwhite-teeth.jpg

Keep your teeth
white as you grow older.

 

SURGERY

Quick Guide to
Facial Procedures

FACIAL HAIR

Facial hairWhat to do when the
color of facial hair
changes?

NUTRITION

How food can make us look younger - myth and reality.

WOMEN'S EDITION

If you want an overview of all content relevant to women click on Women's Edition.

MEN'S EDITION

If you want an overview of all the content that is relevant to men click on Men's Edition.

 

MINIATURES

The technology of hearing aids has changed dramatically in recent years. Now they are small and discreete.

TALKS & WORKSHOPS

You can book talks and workshops with the Editors of Look Younger Magazine.

WOMEN

What Makes You Look Young

When you have decided on the visual age you want to convey you are ready to start changing other people's perception of your age. First you have to know the signals that reveal your age. Then you have to learn how to take advantage of them by not using signals that will reveal your biological age. It's about disguising, reversing, and using style. There are many options in dealing with age-revealing signals-many you are in complete control of.

By Henrik Vejlgaard, editor

Many women with public profiles know the importance of looking younger-and some are very good at looking younger than their physical age. This is certainly the case with women such as singer Madonna and actresses Mia Farrow and Jane Fonda. Many people know the physical ages of these women-which can make it difficult to be objective about guessing their ages-but most people would say that they look younger than their physical age.

 

Madonna.jpg

Madonna Born 1958
48 years old in this photo

JerryHall.jpg

Jerry Hall Born 1956
50 years old in this photo

KimBassinger.jpg

Kim Bassinger Born 1953
53 years old in this photo

MiaFarrow.jpg

Mia Farrow Born 1945
61 years in this photo

JaneFonda.jpg

Jane Fonda Born 1937
70 years old in this photo

Like these women you can also learn to look younger than you are-no matter what your biological age is. And you will have one advantage over them: People that you meet will not know your actual biological age. So it should be easier for you to convey the age you want to convey.

The first step in changing people's perception of our age is to understand exactly what it is that reveals our age. Both the face and the body are affected by physical changes as we grow older. For most people these changes first become visible in the face. Often the changes in the body are felt and become visible to others a decade or two later than those affecting the face. The slower visual aging process of the body is a great opportunity for us. It means that we can draw attention to the body-away from the face-without drawing attention to yet another age revealer. We can use the body to help us signal that we are younger than we are.

We also have to be aware of the many style signals that also reveal our age-and sometimes reveal much more than physical signals. For different reasons most people do not pay as much attention to the style signals as they do to the physical signals, and consequently may end up missing some options that can take years of a person's age.

Here at Look Younger Magazine we have studied how we observe other human beings when we meet them. Whether we are meeting people for the first time or meeting someone we know well, we use what is termed 'the vertical scanning approach'. When you meet someone you generally do not just look in the person's eyes. You also look at the face and the person's body. Both women and men use the vertical scanning approach but women use it much more conspicuously than men.

The vertical scanning approach

When we meet someone and we want to have a closer look at them-for whatever reason-we start by looking in their eyes.

Then we divert our eyes to the upper torso and then back to the eyes.

Then we divert our eyes again, and this time we may look at the person's hands and then back to the eyes or face.

Then we look at the hair and then the eyes again.

When we are observing someone or talking to someone for a longer time we will take in more and more of the body.

Many women also look at the feet of the other woman and look at the shoes she is wearing.


There are many different reasons why we use the vertical scanning approach. Some people are shy and cannot look other people in the eye or don't want to be thought of as flirting. Many people are also naturally curious about what the person is wearing and so they look. In some cases their look will be admiring; in other cases the opposite. (There are undoubtedly many other reasons that we don't just look at the face of the person we are talking to-or of a stranger we are meeting for the first time.) In all instances we use the vertical scanning approach.

This non-verbal interaction is so very common that we hardly think about it. But it reveals how important what we wear can be to other people's perceptions of us, and how we can use this to control our image.

The vertical scanning approach is a great opportunity in the quest to look younger because in this way we can cue people in on our age using many different clues, not just the face's physical signals. Especially from a distance the body plays a bigger role, not only because it is larger than our face but also because what we wear is full of clues that other people decode and use to start forming an opinion before we are face-to-face.

Imagine you are seeing a woman in the distance who appears to be 40 years old. You guess her age based on the way she dresses, her hairstyle, and the way she moves. From psychology we know that first impressions count-and that it is human nature to want our first impressions-consciously or unconsciously-confirmed. As the woman is getting closer you will automatically want to confirm that she is a 40-year-old woman.

If in fact her biological age is 50 you may think, "Well, for a 40 year old she looks her age". You may also adjust your thinking and say to yourself "Maybe she is 45 years old." The point is that the way she dresses, moves etc. has made her look younger in your mind-and will probably have done the same in many other people's minds.

On the other hand, if the woman approaching you is only 30 years old you will think, "Why does she dress older than she is" or perhaps "Wow, she looks fantastic for someone who is 40." Again the message is that the way we dress, our hairstyle, make-up, and other visual signals hold strong clues for other people about our age.

This is something that we can take advantage of when we want to convey how old-or rather how young-we want to look.

The first step is becoming aware of the different types of age-revealers and learn how to approach them. There are three different approaches to looking younger that you will learn in Look Younger Magazine:

  • You can reverse the biological age revealers
  • You can disguise the biological age revealers
  • You can use style to look younger

Reverse the biological age revealers

Knowing what causes aging gives us a chance-in some cases-to do something about preventing at least visual aging. We can prevent some of the aging of our skin and of our body.

Disguise the physical age revealers

Wrinkles and gray hair are two very typical biological age revealers that can be disguised. In the case of gray hair, this can easily be disguised by dyeing the hair. In the case of wrinkles, there are several options that are not about surgery.

Use style to look younger

We can use visual signals or signifiers to convey the age that we have and deflect attention from biologicall age revealers. Designed products and cosmetic products that send signals about being young can help. Clothing is a typical visual signifier as are many accessories.

Press here to find your self-perceived age.

Join Look Younger Magazine on Facebook

End of content
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